Brand Change

When Children’s Bureau of Southern California became All For Kids, I was a key part of the Marketing & Communications team that led the organization through the major rebrand. The new brand was launched via a comprehensive internal and external plan, including overseeing creation of marketing materials, a revamped ad campaign, digital changes, and staff trainings.

website

Spearheaded the website rebranding and refresh process from Children's Bureau to All For Kids, leading strategy, design direction, and content development to create a more engaging and mission-aligned digital presence.

Responsible for all website updates (Wordpress) and Blogs.

social media

Led marketing efforts at All For Kids, overseeing branding, content, and digital strategy. I manage campaigns across multiple platforms and oversee a social media coordinator, ensuring cohesive messaging and engagement.

print: BILLBOARDS, FLYERS, BROCHURES, MAILINGS, POSTCARDS, SIGNAGE

From billboards and flyers to event signage, I have managed a wide range of print projects to strengthen the visual identity of All For Kids. Led process to update all program flyers from Children’s Bureau to a cohesive look with the new branding.

videos

Managed, Developed and Rebranded organizational marketing videos for events, social media and website.

hope in a box project

events