MARKETING DIRECTOR, CHOCOLATE AND STEEL
SMALL BUSINESS EXPERTISE
social media
Led all social media channels for Chocolate and Steel, overseeing strategy, content creation, photography, posting, and engagement to grow brand presence and connect with customers. Ran both paid ads and organic campaigns.
website
Managed all eCommerce operations for Chocolate and Steel, (WordPress and Shopify), Etsy, and Faire. Shot all product photography, ran listings, maintained website updates, and ensured SEO optimizations to enhance the online shopping experience and drive sales. Reconciled all sales via Quickbooks.
Event Production
Designed, constructed, assembled, produced various events and manned the booth at events such as NY Now Gift Trade Show, Jackalope, Patchwork, and other various markets for retail and wholesale customers.
Email Marketing
Managed email marketing efforts through Mailchimp and Faire, creating, writing and designing targeted campaigns to engage both wholesale and retail customers, drive sales, and strengthen brand loyalty.
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packaging and print
Collaborated on all aspects of packaging and print for Chocolate and Steel, from designing signage to crafting beautifully branded packaging that elevated the brand’s aesthetic.
